• Veteran's Parade

    Women at Ground Zero: Honoring the Women Heroes of 9/11, A Reflection

    Twelve years ago today (September 11, 2006), Chrysalis marked the 5th anniversary of one of the most horrific days our country had experienced: 9/11. For any American, these numbers bring back devastating sights and sounds we experienced when nearly 3,000 people died during terrorist attacks at the Twin Towers of the World Trade Center, U.S. […]

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    Culture Shift: Dealing with Toxic Masculinity

    The world bombards us with destructive and confusing messages about how we should behave, what we should look like, and what emotions we are allowed to have. More often than not, these stereotypes are based on gender: those identifying as male are seem as being strong, aggressive, and unemotional while those identifying as female typified […]

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    Toxic Masculinity

    Can masculinity be toxic?  The concept of toxic masculinity is used by psychologists to describe certain traditional norms of behavior that are associated harm – to society and to men themselves. At some point in our lives we have all been told to “man up,” toughen up,” “don’t be a softie,” or “win at all […]

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    Marketing Trends for 2018

    Closing in on the end of the year, Chrysalis looks ahead for what are predicted to be marketing trends coming in the next year. Walter Thompson Intelligence is a company-driven practice to provide brand and business research, data, and analysis.  Its trend reports include Gender Bias in Advertising, the New Natural, and Food + Drink […]

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    Teens and Media: The Research Continues

    This week I had the opportunity to speak to a class taught by board member Preston Daniels. Discrimination and Diversity is a popular course at Des Moines Area Community College, and it was refreshing to see the nods of recognition of the pervasive gender stereotypes presented in the media. We realize that rigid gender roles […]

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