• Vote Pin Badge - US Elections Button with stars Isolated on White

    Women’s Equality Day

    Yesterday marked the 98th anniversary of Women’s Equality Day, which is the celebration of women winning the right to vote.  2018 is projected to be a significant year for women running for office, so it is particularly important to understand the importance of voting as a key civil right. Women have long outnumbered men in […]

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    Marketing Trends for 2018

    Closing in on the end of the year, Chrysalis looks ahead for what are predicted to be marketing trends coming in the next year. Walter Thompson Intelligence is a company-driven practice to provide brand and business research, data, and analysis.  Its trend reports include Gender Bias in Advertising, the New Natural, and Food + Drink […]

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  • Marketing Objectification

    “Depictions, Perceptions, and Harm” In Advertising

    England’s watchdog for “truth in advertising” came out this week with strict new standards prohibiting ads that portray “potentially harmful” gender stereotypes. The Advertising Standards Authority (ASA) is the United Kingdom’s independent regulator of all media advertising.  Based in London, the agency enforces rules established by the Committee on Advertising Practice, looking to promote responsibility […]

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  • ItwasNEVERaDRESS

    It Was Never a Dress

    What’s unique about this campaign is its simplicity, which is meant to foster conversation about women’s contributions to “science, technology, arts, mathematics, politics, houses of workshop, on the streets, and in our…

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