• women-on-hangers

    Toxic Masculinity

    Can masculinity be toxic?  The concept of toxic masculinity is used by psychologists to describe certain traditional norms of behavior that are associated harm – to society and to men themselves. At some point in our lives we have all been told to “man up,” toughen up,” “don’t be a softie,” or “win at all […]

    Continue reading
  • Gender Roles and the Holidays

    The American Psychological Association reports that only 25% of women admit to relaxing during the holidays.  Between Thanksgiving and Christmas, 44% of women report higher stress levels: feeling the pressure to plan, shop, decorate, cook, coordinate, and entertain. Gender-coded roles also demand that we create the “perfect” holiday – media scenes of perfect domesticity, increasing […]

    Continue reading
  • Screen Shot 2015-02-02 at 3.18.23 PM

    Marketing Trends for 2018

    Closing in on the end of the year, Chrysalis looks ahead for what are predicted to be marketing trends coming in the next year. Walter Thompson Intelligence is a company-driven practice to provide brand and business research, data, and analysis.  Its trend reports include Gender Bias in Advertising, the New Natural, and Food + Drink […]

    Continue reading
  • gendermedia

    Teens and Media: The Research Continues

    This week I had the opportunity to speak to a class taught by board member Preston Daniels. Discrimination and Diversity is a popular course at Des Moines Area Community College, and it was refreshing to see the nods of recognition of the pervasive gender stereotypes presented in the media. We realize that rigid gender roles […]

    Continue reading
  • Marketing Objectification

    “Depictions, Perceptions, and Harm” In Advertising

    England’s watchdog for “truth in advertising” came out this week with strict new standards prohibiting ads that portray “potentially harmful” gender stereotypes. The Advertising Standards Authority (ASA) is the United Kingdom’s independent regulator of all media advertising.  Based in London, the agency enforces rules established by the Committee on Advertising Practice, looking to promote responsibility […]

    Continue reading
  • Screen-shot-2014-12-12-at-3.59.26-PM1

    “A Typical American Girl” Today

    When Chrysalis shares information with others about what it’s like to be a “typical American girl” today, here are some of the sobering statistics given: WE ARE CONSTANTLY TOLD THAT TO BE “ACCEPTABLE,” WE MUST BE YOUNG, THIN, WHITE – OR AT LEAST LIGHT-SKINNED – PERFECTLY MADE UP, SEXY, AND APPEALING TO MEN…A MESSAGE MOST […]

    Continue reading
  • women-on-hangers

    When Marketing is Detrimental to Women and Girls

    Most marketing is detrimental to women and girls, but there is some hope.

    Continue reading